The Uncook Book is not the answer to the climate crisis, but it is a call to hope for both head and heart.
It is a stretched out hand to anyone who is feeling overwhelmed by the scale of the issue, those who want to make a change but don’t know where to start, or people who simply want to believe that change is possible.
Because change is possible. That isn’t just optimism, it’s science. But where science and theory haven’t been able to reach, creativity can. The Uncook Book fuses science and storytelling, logic and creative expression to spread real hope and inspiration that a different future is possible.
The solutions we will put forward in the book, in words and in artwork, are not about tinkering around the edges, but are reimagining our future. A future that means we can all thrive - us, our neighbours and our natural world.
+ Foreword and chapter introductions by members of the climate scientific community
+ Artwork to be sourced from global creatives through an open call
+ Book to be produced to the highest sustainability standards
+ All proceeds to be donated to Friends of the EarthSubmit your art
The Uncook Book is devised, curated and produced by Given – The brand purpose agency – in collaboration with scientific partners.
The project mirrors Given’s philosophy and approach as a strategic, creative agency for purpose-driven brands. Given combines sustainability expertise and strategic consultancy but deploys this with the skills of a creative agency. The approach not only means Given’s purpose strategies are robust, their creative execution means they engage and inspire real change.